Justin Rondeau is the Co-Owner and President of InvisiblePPC, offering done-for-you Google PPC ads for marketing agencies. He’s here today to help us evaluate who the best client candidate for local PPC is. 

This starts with the customer journey and appreciating where they are at in their decision-making process when they’re searching for a link. If it’s a plumbing emergency, they’re probably going to click on the top link with the closest plumber, right? 

But what about other industries? How easy is it to offer local PPC ads in different niches? What are the client expectations and is it worth creating PPC client offers to get a foot in the door?

When it comes to local businesses, there’s not much wiggle room budget-wise to learn on the job. Picking a lane and niching down so that you can speak to your client’s pain points is recommended. 

So too is speaking in ranges, not specifics. If a client hears that a lead might cost $50 for a job that is easy for you to set up, they’ll likely hold you to that.

Today’s episode is a lesson in managing client expectations and learning which cards as a marketer to keep close to your chest. Twenty new clients that take you up on a $500 PPC campaign might sound like a good idea to get new business – but is it really?

There’s a way easier option. Learn how to get more leads and sales for your clients with white-label PPC services in over 60+ proven turnkey industries. 

KEY TAKEAWAYS:

02:05 Do you have an audience channel match for where you are advertising?

04:20 What state is the searcher in when they’re about to click on your link?

05:54 Why organic search should be top of funnel

07:07 What are the best candidates for PPC locally?

09:40 Having a vast array of different offers (to start a bigger conversation)

11:29 What should you avoid with PPC?

13:33 Should you niche down as a PPC agency?

17:40 Why Justin only works with local businesses

19:10 What is the best way to get started as a marketer with a PPC offer?

22:08 What expectations are you setting with a new PPC client?

23:33 Working with your client on their pain points 

27:34 Why there’s no room to ‘fail on the job’ when working with local businesses

Listen Now

CONNECT WITH JUSTIN RONDEAU:

Website

PPC Reveal

LinkedIn

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month’s Sponsors:

• Conversion Fanatics – Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service – BKA Content

More Resources from DigitalMarketer:

• Build Profitable Promotions From Scratch

The post Episode 363: Decoding Pay Per Click for Local Businesses with Justin Rondeau appeared first on DigitalMarketer.

There’s no better feeling than when something that you used to do, and used to take you a bunch of time, just happens and it’s better than you would’ve done it in the first place. 

That’s the satisfying feeling you get as a business owner when a VA you know and trust inputs the right data into AI. But is this dream scenario all that realistic?

Jen Lehner is the CEO of Front Row CEO Virtual Staffing, and she’s here to tell us that, absolutely, AI has helped improve the world of Virtual Assistants – making them even more valuable to you and your business. 

With all this information overwhelming, it’s no longer enough to show your client the latest shiny thing – everyone’s doing that. As a business owner, you need to bring a touch of humaneness back to your client engagement. And you can do that by freeing up your time.

Learn why we need the help of a team that we are prepared to invest in and not see as an expense. Hear Jen’s great advice on giving your VAs a trial week to separate out the ones that have used AI to apply for the job and those that know what they are doing. 

You should be doing the things only you can do. With the right combination of a Virtual Assistant and the latest AI software, all you need is patience and the right prompts, and soon you’ll be experiencing that satisfying feeling of a job well done (that you had hardly anything to do with) a lot more often! Please join us.

Jen Lehner is the CEO of Front Row CEO Virtual Staffing, who has helped match thousands of solopreneurs to their perfect match virtual assistants. To find out more about her secret cheat codes visit CEOvirtualstaffing.com

KEY TAKEAWAYS:

01:18 Is AI disrupting the world of Virtual Assistants?

02:41 Using AI to crunch your consumer feedback data

05:53 How AI can instill confidence in your VA

07:20 PlayHT to generate your voice using AI 

11:19 Using AI to create a consistent brand voice

11:55 Has AI made VAs even more valuable?

13:43 Why it’s no longer enough to give your audience the latest thing

15:55 What do you do with your free time once you’ve delegated work to your VA?

19:52 Learning to shift your mindset on what you can train other people to do

25:27 Check out CEOsecrettraining.com 

26:13 Having the right mindset: investment versus expense

28:39 How AI has democratized information (and made people even more valuable)

32:50 Using Trello to trial a new employee (trial week!)

37:45 Creating lasting relationships with your VA

38:55 Check out CEOvirtualstaffing.com

Listen Now

CONNECT WITH JEN LEHNER:

Website

Instagram

RESOURCES:

Generate AI Voices – PlayHT

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month’s Sponsors:

• Conversion Fanatics – Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service – BKA Content

More Resources from DigitalMarketer:

• Build Profitable Promotions From Scratch

The post Episode 362: AI’s Role in Redefining Virtual Assistant Value with Jen Lehner appeared first on DigitalMarketer.

Today’s guest has the solution. Adam McChesney took an agency from zero to seven figures in only 15 months with Hite Digital St.Louis. 

Using his personal Facebook page to provide valuable content to his contacts, Adam was able to build trust and start seeing results in about six months’ time. Of course, this requires getting the balance right between what success stories you share and the hardships of being an entrepreneur. 

Understanding where people are at is key; finding authentic ways to relate to your audience takes care of the content side of things. 

And then when it comes to scaling your agency, you’ll need to consider auditing your skills and where you spend your time if you want a life of freedom where your business doesn’t always depend on you. 

Find out just how Adam did this in a highly relatable episode of DigitalMarketer that encourages you to create systems that are automated and duplicated, even if you’re a one-man show. Please join us. 

Adam McChesney is a Partner and VP of Growth at Hite Digital. Find out more about Adam at: https://adammcchesney.com/

KEY TAKEAWAYS:

01:50 What’s working in agencies to help your clients scale?

03:45 How does personal branding come into play?

05:50 Should you separate your personal content from your business content?

08:42 What’s a good balance between sharing your success and your hardship?

13:08 How was Adam able to scale his agency?

15:42 How do you overcome the outsourcing hurdle? 

19:31 How to transition into taking on less work (doing a time audit)

20:23 BOOK RECOMMENDATION

Listen Now

CONNECT WITH ADAM McCHESHNEY:

Website

Instagram

Hite Digital – Marketing Agency In St. Louis, MO

RESOURCES:

Buy Back Your Time – Amazon.com: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire eBook : Martell, Dan : Kindle Store

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month’s Sponsors:

• Conversion Fanatics – Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service – BKA Content

More Resources from DigitalMarketer:

• Build Profitable Promotions From Scratch

The post Episode 361: How To Scale Your Digital Agency with Adam McChesney appeared first on DigitalMarketer.

Does email even still work? How familiar should I sound when I hit up my email list? And how do I know whether or not my emails are working? 

Big Jason Henderson is an email marketing expert, here today to debunk some major email marketing myths and give us all food for thought before we hit send on that next email newsletter. 

Beware the marketers telling you that they’re crushing it when all they’re doing is spending hundreds of thousands on lead generation. 

Know your market and keep up with it consistently, even using AI to do the research if it’s an industry that you don’t keep up to date with naturally. 

Online ‘best practices’ are merely ‘pooled ignorances’ as we learn that copying what others tell you is working isn’t always prudent. 

Good marketing requires executing the basics well, testing, and then staying consistent with your brand voice.

Tune in and learn about split testing (images or no images, HTML versus plain text), and why ‘clarity is persuasion’ as we are reminded not to be afraid to be ourselves and have a one-on-one conversation with our customer that might well elicit an actual reply! Because that’s a success you can measure. 

Big Jason Henderson is an Email Revenue Optimization Specialist at Breakthrough Email Marketing, responsible for $850 million in email sales. Find out more at emailrevenueoptimization.com. 

KEY TAKEAWAYS:

01:24 How is email doing today? Understanding competition for the inbox

03:11 How do you make your email stand out?

04:22 Debunking some of the email marketing myths

07:28 Should you sound too familiar when you email? The Obama-era error

09:16 What content should you include in your emails?

10:26 Advice on how to stay in your brand voice 

14:28 What is a good method of testing if your email is working?

24:58 Stop trying to scam Google!

25:46 How to make good email copy for your clients

29:40 Sending out a personal email before a promotional one

32:56 Debunking paid lead generation as true success

Listen Now

CONNECT WITH BIG JASON HENDERSON:

Website

Linkedin

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month’s Sponsors:

• Conversion Fanatics – Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service – BKA Content

More Resources from DigitalMarketer:

• Build Profitable Promotions From Scratch

The post Episode 360: How To Use Email to Grow Your Customer Base with Big Jason Henderson appeared first on DigitalMarketer.

Michelle Gifford is the CEO of Michelle Gifford Creative and in one short year, she was able to grow her audience by gaining one hundred thousand new followers.  

Becoming a smart content creator on a platform such as Instagram (that’s been around for a while now) requires more than just throwing hashtags into your daily posts and hoping for the best. 

The crux of the matter lies in respecting that as it’s matured, Instagram has become more of a search engine – with the algorithm as a matchmaker for your search needs. So if you want to get noticed, you’re going to need to start niching down.

Today’s episode of DigitalMarketer is jam-packed with all the latest practical account-growing advice from Michelle, who was recently on a call with Instagram Head Office (perhaps even ‘the algorithm’ itself!’) and is now graciously sharing her game-changing tips. 

Learn how to use Reels for attraction, carousels, and your feed as nurture content, when to use closed captions, and how many hashtags and keywords to include in your text as we learn to use the algorithm, not fight it.

Is it time for your content strategy to change? Join us to find out! 

Michelle Gifford is an Instagram Strategist who will help you create a content strategy that makes you more money and more impact. 

KEY TAKEAWAYS:

01:15 What happened to Instagram? Unpacking the frustration

02:50 Is it time for a strategy revamp? Niching down

06:45 What keywords should you include for the algorithm?

10:12 Should hashtags be in your captions?

11:19 When to use closed captions in your videos

12:33 Using Reels to grow your following

15:06 Using your feed as nurture and attraction content

18:27 How to make a good Reel

21:20 Should you research other people in your space to create better content?

24:15 How long should it take you to produce a Reel?

25:48 Unpacking the right KPIs for measuring your traction

28:16 How often should you be posting to grow your audience?

Listen Now

CONNECT WITH MICHELLE GIFFORD:

Website – Michelle Gifford creative

Instagram

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month’s Sponsors:

• Conversion Fanatics – Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service – BKA Content

More Resources from DigitalMarketer:

• Build Profitable Promotions From Scratch

The post Episode 359: How To Grow Your Instagram Account with Michelle Gifford appeared first on DigitalMarketer.

Today Etan Polinger is providing us with two specific case studies on how he got a 6-figure return on an event for his clients – and how you can replicate his results.

How much are you willing to invest to acquire a client properly? Does spending $5K to get 170 people at your event, sharing their photos, and engaging with your brand seem like a lot? 

Not really, especially when the sales you generate from the event are over $100K – and that’s not even mentioning the leads that come from it!

Solid marketing principles are on offer in this episode of DigitalMarketer which reminds us of the importance of the human experience when getting a potential new customer to buy into your brand. 

Ask yourself: Why should someone care and come to your event? And: How do you turn what the client expects into a ‘wow’!

From event touchstones to the email marketing buildup, and from Etan’s hands-on approach of making the event look professional on the day, this episode has it all. 

There are practical and philosophical lessons to be gleaned for digital marketers out there as the world returns to live events in a more prosperous, post-pandemic climate. 

Perhaps it’s time for you to revisit the power of a well-marketed live event tailored to meet your business needs. Please join us to find out more.

Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. 

Etan is a member of The DigitalMarketer faculty and you can find more of his insightful content on our website.

KEY TAKEAWAYS:

01:57 Unpacking the evolution of Etan’s sales flow idea

04:28 Creating early anticipation via email (how to hype your event)

07:43 Understanding the marketing steps and ideas leading up to the event

13:25 What did the whole process cost?

16:17 Why should people care about your offer and come to your event?

18:19 What is your way to sell? How do you get clients to buy at the event?

20:04 What happens when your leads and traffic run out? 

22:43 Appreciating an event experience as a way to connect with your client

24:56 What is the behavioral flow for someone at your event? Guiding someone to buy

Listen Now

CONNECT WITH ETAN POLINGER:

Website

LinkedIn

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This Month’s Sponsors:

• Conversion Fanatics – Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service – BKA Content

More Resources from DigitalMarketer:

• Build Profitable Promotions From Scratch

The post Episode 358: Strategies for 6-Figure ROI Using Live Events with Etan Polinger appeared first on DigitalMarketer.