Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course. 

He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing. You’ll definitely want to watch as he talks about the 3 email automations you NEED to have so you’re not leaving money on the table.

In this video:

• You’ve GOT to Automate These 3 Email Flows: 00:16-00:24
• Nail This Email Automation For Cash on Demand! 00:25-00:36
• Forget This Email & You Can Forget Repeat Buyers: 00:49-1:00

Extra resources:

Boost Conversions with These 3 Copywriting Tips https://www.digitalmarketer.com/blog/3-copywriting-tips-to-optimize-your-sales-funnel/

The TOP Reason Your Ad Campaigns Fail https://www.digitalmarketer.com/blog/ad-scent/

Maybe You Need a Different Product? Or Maybe a Different Approach [VIDEO] https://www.digitalmarketer.com/blog/product-market-fit-scott-cunningham/

The post Email Automations That Help Turn Tiny Shops Into Mega Marts with Simon Trafford [VIDEO] appeared first on DigitalMarketer.

DigitalMarketer has just released a brand new email marketing certification course! 

Our expert line-up of instructors includes:

Richard Lindner, our resident “jack-of-all-trades.” Over the past 12 months he has managed well over a BILLION email sends, created & implemented strategies to overcome major changes in Yahoo, Hotmail, and Gmail algorithms, tripled email open rates, doubled email clickthrough rates, and generated over $20M in revenue from email marketing alone!

Alex Cattoni, founder of the Copy Posse, and master email marketer. Since 2011, Alex has helped launch several successful brands and has proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

Dave Albano, a dynamic and dedicated digital marketing expert, business strategist, and inspired speaker and trainer. Founder & CEO of Joza Marketing and creator of his famous 2-day business intensives, Dave’s high impact strategies and done-for-you services get more customers into your business, more productivity from your day, and more excitement into your life!

Hamoon Green, the CEO & chief strategist of Quick Boost Marketing. He helps 7-8 figure ecommerce brands generate 30%-40% of their total revenue through email marketing and marketing consultation. Hamoon is a whiz at helping 7-figure brands easily add 30%-50% in revenue through email marketing. 

What will you learn from Alex in the new Email Marketing Mastery online certification course:

• How to utilize and monetize your email list–the right way–to turn signups into sales…
• The 3 biggest mistakes in email marketing (and how to avoid them)…
• The power of email and why it’s the lowest hanging fruit in any business…
• A 3-part framework for building authority and anticipation before pitching an offer to your list…
• The 6 email framework you can use as the base of every single email marketing campaign you write.

In this video:

The Single Most Important Skillset You Can Learn to Grow Your Business 2:28 – 2:40

Why The Industry Definition of Email Marketing is LAME 4:23 – 4:33

What is email marketing and why does it matter?

The official definition from MailChimp says:

“The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services.”

Alex’s laser-focused, customer-centric definition goes like this:

“The regular and reliable use of email to communicate with a list of subscribers. Used to provide real value–in the form of education, inspiration, or entertainment–and build trust that will allow you to ultimately monetize a loyal base of customers, followers, and fans.”

Become a Master of Email Marketing https://www.digitalmarketer.com/certifications/email-marketing-mastery/

WORKSHOP: Email Follow-up Machine https://www.digitalmarketer.com/workshop/the-new-email-follow-up-machine/

FREE DOWNLOAD: The Ultimate Email Subject Line Swipe File https://www.digitalmarketer.com/lp/ultimate-email-subject-line-swipe-file/

The post Why Email Marketing Matters for Monetization with Alex Cattoni [VIDEO] appeared first on DigitalMarketer.

Imagine your email marketing is like a little fire and this little fire is great. It keeps you warm, keeps you happy. Much like your typical email marketing campaign. It works, does the job, still effective here and there. You get some wins.

But deep down you’re like, I want a larger fire! One that people want to crowd around and read. I want my email marketing campaign to take off like a rocket and amazing tons of people!

Well, that’s what adding video to your email marketing campaign will do.

Embedding a video to the body of your email does so many amazing things!

Here are 3 things to do to your video in your email marketing campaigns that are really going to help them catch fire!

• Include “video” in your subject line. Why? Adding the word “video” in your subject line boost open rates by 19%!

• Add a clickable animated GIF with a play button so it tells the person, that this is a video just for them. Do not just do a still image. 

• Use the video you create in your email message to drive home the value proposition of what is being communicated in that email, let that video take your customer down the sales funnel you want them to go down. 

On top of that, studies show that if someone watches a video about a product or service they are 50% more likely to buy it.

The world’s best marketers are leveraging video in their email marketing, it’s time that you do it for yourself and for your clients. 

If you’re like most people, you might be wondering, how in the world do I even begin to do this? I don’t have the time to…

• Record a video
• Upload it and host the video somewhere
• Create an animated GIF
• Add that to the email
• Hyperlink it to a landing page were the video lives

I get it, that’s why Magnfi does that for you like “snap” and you can have it all branded to your agency for your own in-house video service offering. Check out our white label option at Magnfi.com.

The post Video is Rocket Fuel for Email Marketing appeared first on DigitalMarketer.

Creating an email strategy feels like you’ll need a whiteboard, 5 different colored pens, your entire team, and 4 cups of coffee each.

It feels like a *big* task—something that your team needs to work on at *just* the right moment. 

We have some news for you…it’s actually the opposite. An email marketing strategy is less about an over-the-top, “started from the bottom now we’re here,” type of strategy and more about taking one step forward. Then, another. And, another.

There are 5 steps to creating an email strategy that encompasses your organic, newsletter content (that isn’t overly promotional), and your promotional content (that sells products).

And each one can be situated within a week (maximum!).

Your email marketing strategy doesn’t have to wait until things slow down, you “know more,” or you’re finally ready. It just requires taking the first step…choosing your type of newsletter.

Step 1: Choose Your Type of Newsletter

Our favorite part of email marketing is the relationship we can build with our audience without selling them anything. Using a weekly newsletter, we can create 52 touchpoints a year with our subscribers with the goal of giving them useful marketing information that helps their launches, campaigns, and business endeavors.

There are 4 types of newsletters to choose from:

#1: “Letter-from-the-editor” or “Featured Article” Style

This type of newsletter is best suited for: 

• Brands with something to say and/or points to make
• Companies wanting to take a stance on something happening in their industry (have an opinion, provide tactical advice, etc.)
• Businesses willing to dedicate more resources and time to create a valuable newsletter

#2: “Link” or “Curated Content” Style

This type of newsletter is best suited for: 

• Brands and businesses who want to provide quick value to their customers
• Companies strapped for time and people power

#3: “Blog” Style

This type of newsletter is best suited for: 

• Brands with a dedicated blog and/or content repository
• Companies that want to drive A LOT of traffic to their content

#4: “Hustle” Style

This type of newsletter is best suited for: 

• Brands with a dedicated content team that can really put pen to paper
• Companies that are big on the affiliate side of marketing
• Businesses that want to establish themselves as THE AUTHORITY in their industry

Action: Choose the type of newsletter you’ll send out on a regular basis (1-3x per week). If you’re having trouble deciding what your audience would like most, ask them!

Step 2: Create an Editorial Calendar for Promotional Content

Your promotional calendar is a big part of your email marketing strategy. We’re not saying you need to have your entire year planned out without any room for flexibility. You just need at least 3 months of a *decently* solid idea of what you’ll be promoting. Of course, as those weeks play out and if anything needs to shift, you can. But, your promotional calendar shows you what you have coming up and where your organic content can help you with campaigns.

Not only will our promotional content (email campaigns with copy specific to purchasing the Digital Mastery Certification) cover the offer, but we can also add it into our organic content.

The DigitalMarketer Insider newsletter can support this promotion by talking about the importance of being a T-Shaped marketer and linking out to our article explaining what it is and why marketers should care.

Action: Create a promotional calendar, so you know when offers and products are launching. Then, use that calendar to correlate your organic content with those offers and products to help support your campaigns.

Step 3: Schedule When Your Emails Will Go Live

Remember, your email marketing strategy is just as much about nurturing your audience as it is about selling your products. Here’s the rule of thumb we like to follow: publish a newsletter consistently (1-3x/week) and only run 3x promotional offers per month. If you run more than that, you’ll “fatigue” your email audience. This means they’re so bombarded with promotions and offers that they start to delete your emails the second they show up in their inbox.

Your open rates decrease, your click-through rates are minuscule, and your profits suffer. 

Since this is the worst-case scenario in email marketing, you need a plan to avoid it. That’s why you’ll schedule when your emails go live for your newsletter and promotional content.

For example, let’s say you have a weekly newsletter that goes out every Monday. You have 3 offers you’ll promote between November 29th-December 31st, and you have 3 emails per offer for a total of 9 promotion emails. 

These are general numbers, though. You can send more (or less) promotional emails depending on how many promotions you’re selling, when the final purchase date is, and how your campaign is doing (poorly = send more emails).

Action: Create an email calendar that shows when each email you plan to send each month will go live. You can also use this calendar to figure out when to have newsletter content, and promotional copy written, edited, and uploaded to your email platform.

Bonus Tip: Make sure you have someone on your team dedicated to email. It’ll be their job to make sure newsletters go out on time and promotional copy is written and scheduled for campaigns. This is the *only* way to avoid email falling through the cracks and reaching Q3 of 2022 and wondering what happened.

Step 4: Use Email for Market Research

In 2021, we lost a lot of data thanks to Apple’s iOS 14 privacy changes. This isn’t a bad thing (people should be aware and able to choose where their data is shared), but it did require a pivot in marketing. Instead of relying on third-parties to capture and use data in our campaigns for us—we need to start doing it ourselves.

And email marketing is the perfect place to start. Your email audience is more than hot leads. They’re a direct connection to your customer avatar and what they’re thinking, feeling, and looking for when it comes to your brand and products. They can tell you what type of newsletter they’re looking for, the products they want you to create, and how they feel about your current email strategy.

But, you have to ask them first.

Use your email platform to ask your subscribers market research questions. Now, here’s where we create an email marketing strategy out of this. Tag the subscribers based on their answers, build funnels for your specific products related to their interests, and send subscribers down funnels for products they actually care about. 

Or, as your promotional calendar starts rolling out, you now have lists of subscribers interested in those products or topics. Let’s say we surveyed our email subscribers and asked what they were struggling with the most and one of the answers was SEO. Every subscriber who answered SEO could be sent a DigitalMarketer Insider personalized to help them learn more about SEO, with content like this:

Action: Personalize your email strategy by surveying your audience to see what they’re most interested in and sending topic/product-specific content and funnels based on their answers.

Step 5: Test, Optimize, and Stay Flexible

If there’s one piece of overarching marketing advice that any business could take and apply, this is it. Marketing is all about testing, optimizing, and staying flexible. Great marketing plans aren’t written in stone. They’re adapted as needed based on the story the metrics tell them.

For example, if you start sending out an email newsletter with 4 curated links every week and your open rate goes from 30% to 10%—there’s a problem. Your audience doesn’t want curated links…they’re looking for something else. This is your sign to ask them what they’d like to see more of and integrate that into your upcoming emails.

Every year we take a look at our best performing email subject lines to figure out where we could do better and which subject lines to leave behind in the new year.

Action (Test): Try out different sections in your newsletter to see what your audience loves the most (keep tabs by looking at open rates and click-through rates on links in that specific section).

Action (Optimize): Ask your subscribers what they’d like to see more of through market research and tags, and pay attention to what topics get the most opens and clicks.

Action (Stay Flexible): Don’t take it personally if the marketing strategy you created doesn’t work out the way you’d hoped. Stay flexible and change it based on the new data you have. 

Email Strategy is a ‘One Step at a Time’ Game

Each step of creating your email strategy takes a week—maximum. That assumes your team is completely bogged down with other work and only has a minimum amount of time to put towards it. 

If your team has remotely a decent amount of time to allocate to your email marketing strategy, you’ll have it live in less than a month. And you don’t even have to feel overwhelmed by the process, because email strategy is a ‘one step at a time’ game. 

Step 1: Choose Your Type of Newsletter

Step 2: Create an Editorial Calendar for Promotional Content

Step 3: Schedule When Your Emails Will Go Live

Step 4: Use Email for Market Research

Step 5: Test, Optimize, and Stay Flexible

Once you’ve gone through these 5 steps, the next step is creating an Email Indoctrination Series that introduces your brand to your subscribers, tells them what to expect from your emails, and gives them a free gift. 

Ryan Deiss, CEO of DigitalMarketer, teaches the 10-Point Indoctrination Email Playbook: How to Welcome New Email Subscribers inside of DigitalMarketer Lab. Get access to the 10-Point Indoctrination Email Playbook, and Insider Trainings, Workshops, and Playbooks covering marketing topics like:

• Email marketing
• Building out your agency
• Copywriting
• And more…

The post How to Create An Email Strategy appeared first on DigitalMarketer.

Email Marketing is a pillar of digital marketing. Not only is it one of the oldest forms of digital marketing, it has also proven to be the most effective in terms of converting views into revenue. As a marketing professional and/or successful business owner, you probably know this.

Even so, do you really appreciate how valuable email marketing can be for your business? With appreciation comes dedication and a commitment to the time, money, and development necessary to create a strategy that not only delivers results, but also seamlessly integrates with your overall marketing plan.

I’ll give you an incentive to develop your own email marketing strategy. I’ll tell you a story of how a free email newsletter turned into $27 million. It’s the story of The Hustle.

The $27 Million Email Newsletter

If you’re not currently a subscriber to The Hustle (and if you’re not you should be), you’ll find it to be interesting, entertaining, informative, and addicting (almost as much as your morning coffee).

It’s an informative daily email that contains up-to-date information on a variety of industries and topics. The design of each email can be described as “snappy;” you’ll get a quick view of interesting news events, scandals, statistics, trends, and business happenings in a concise format that is both direct and effective.

Better yet, all of it is complemented by a hip, attention-grabbing GIF that showcases the theme and feel of the day’s topic. Combine the stylish layout, consistent delivery, interesting content, and dependable format of The Hustle and you have an email strategy that can entertain 1.5 million people.

In February 2021 the marketing software company Hubspot acquired The Hustle for a reported $27 million (according to Axios). The Hustle proved that it’s possible to organically grow an email list that isn’t just valued by over 1.5 million subscribers, but also the likes of a company worth $22.6 billion.

Just in case you’re wondering how long the process of growing and selling a successful email-based business like The Hustle took, it was less than six years. The newsletter first came out in 2016 with the business content model you see today. If you’ve been email marketing for a while, this should give you some indication of how effective/ineffective your efforts have been.

Do You Have an Email Marketing Strategy?

I’m guessing that you don’t have a strategy, and if you do, it’s vague and was probably set up quite a while ago. Worse, it may not align, or even connect to, your overall marketing strategy. 

If you’re unsure of whether or not you actually have an email marketing strategy that’s both defined and connected to your other marketing efforts, just answer these questions:

My current campaign message for this month/quarter/year is __________.

My current email marketing campaign connects to my PPC/Social Media/SEO/Content Marketing campaigns in the following ways: __________.

My most effective 30/60/90 day campaign in terms of ROI was  __________.

I know (by heart) my current average Open Rate, Click-Through Rate, Conversion Rate, Unsubscribe Rate, Bounce Rate, List Growth Rate, Share Rate, Revenue per Email, and Revenue per Subscriber. They are  __________.

How did you do? If you could answer more than one of these questions in a meaningful way, you’re further along than many business owners. Even in that scenario, there can always be room for improvement, and that’s what we’ll try to establish here.

The Real Reason You Don’t Have an Email Marketing Strategy

You don’t have an email marketing strategy because you don’t think you need one.

For most businesses, email marketing is a support function of another “primary” marketing method. It’s a limited part of a funnel, follow-up method for an incomplete checkout cart, or a quick blast to promote your 24-hour Friday Lightning Sale. 

Email marketing is over-simplified as a purely promotional tool (as in something that you only use for discount sales to past customers or newsletter subscribers), but the purpose can be much more extensive than that. Ideally, it should be used for Branding, Traffic, Engagement, Direct Sales, Referrals, Reactivation, Retention, and Acquisition.

Promotional emails should be only one of three types of emails you send, the others being transactional and relational. Further, the process of your customer journey in regards to email marketing should ideally follow eight steps: Awareness, Subscription, Engagement, Conversion, Excitement, Ascension, Advocation, and Promotion.

All of these aspects are well and good, and you’ll find exactly how to execute an email marketing strategy through amazing online email marketing certifications like this one (sorry/not sorry for the unapologetic, shameless plug), but that’s not what this article is about. What we’re here to discuss is your email marketing strategy and how using the example of The Hustle can revolutionize your email marketing forever.

Related Articles

• “Undercover” Case Studies: Why the Future of Marketing Is Proving Yourself in the Field

• The Future of Marketing: Harnessing AI with a Human Touch

• How Marketing Science Yields Success for Agencies

The Five Step Process of Creating an Email Marketing Strategy for the 2020’s

The Hustle is a poster child for email marketing. Not only do they consistently deliver a well executed email marketing strategy, they have proven that an email-first approach is a viable alternative to more traditional marketing methods. This five step process is based on The Hustle’s ongoing example. If you’d like a practical guide to executing the strategy with instructions and how-tos on every aspect, Click Here.

STEP 1: Decide Where Email Marketing Ranks in Your Overall Marketing Strategy

Before you do anything, you need to decide how much time and effort you’re going to dedicate to email marketing in general. If you’d like to know where it stands in The Hustle’s opinion, just check out their homepage:

The answer, of course, is front and center. The homepage of The Hustle clearly indicates their intention with a newsletter CTA simply and immediately stated. The directness is reinforced by a large amount of white space, a mobile platform mock-up of the newsletter itself, a statement regarding their subscriber base (“Trusted by 1.5M_ readers…”), and a carousel of reviews by happy readers. They don’t even have navigation at the header or footer for goodness sake!

If you ranked the marketing methodologies of The Hustle on a 1 to 10 scale of importance, email marketing would be a 10. Where does it rank in your overall marketing strategy?

To figure out where email marketing fits in your marketing priorities, just answer these questions:

• What marketing methods do you use?
• Give each of your marketing methods a rating from 1 to 10 (1 being the lowest importance and 10 being the highest)?
• How much time and money is spent on each method on a monthly basis?
• Does your ranking and resource spend on email marketing reflect your commitment to the method?

STEP 2: Set a Long Term Email Marketing Objective

Many business owners and marketing professionals tend to focus on short-term metrics when it comes to email marketing objectives. You want “x” amount of new subscribers. You want “x” percentage of click-thrus. You want “x” conversion rate. These are all short-term goals and are necessary for ongoing operations, but they can’t contribute to the development of a new email marketing strategy; they can only determine whether it’s working or not.

Your long term marketing objective needs to be broad, captivating, and inspiring for both your company and your audience. You can get the essence of The Hustle’s objective by looking at the first line on their About page:

Here at The Hustle, we tell people (like you) what they need to know.

While the statement is broad and vague, it sets a tone for an email marketing strategy. Let’s break down the statement into its component parts:

• Here at The Hustle – All-encompassing statement for the brand 
• we tell people – Clear action phrase simply stating what they do
• (like you) – Qualifier and uplifter for the reader
• what they need to know. –  Intriguing authority-building statement 

If you boiled down all aspects of an email marketing strategy into a single statement, what would it be? Here are some examples to get you started:

Education Technology Company Newsletter: Keeping families informed of vital education developments.

Ecommerce Apparel Company Newsletter: We’re your daily “add to cart” wishlist source.

Local Restaurant Newsletter: We make you excited for lunch before breakfast.

STEP 3: Decide What Elements Your Primary Email Template Will Contain

While you may have a variety of templates for specific email marketing functions, you should still build an overarching outline for your biggest list. For most companies, that will be your general newsletter. Once you establish this, you can pull or add elements for email segmentation while still keeping a consistent feel.

If you look at The Hustle, their layout contains five primary section types:

• THE BIG IDEA
• SNIPPETS
• ADDITIONAL TOPIC (1 OR MORE)
• “OF THE DAY” (Meme of the Day, Jacket of the Day, Stat of the Day, etc.)
• SHARE THE HUSTLE

Having a consistent layout allows your readers to predict what information they can look forward to and where it will be located. Your goal should be to create the McDonalds of email marketing… no matter how the viewer consumes the information, they’ll know what to expect.

GET CERTIFIED. Discover the proven plan for effortless, automated email marketing. Click Here

To get started, try to limit your sections to no more than five. You need to create sections that are broad enough to accommodate infinite topics while being specific enough to be engaging and interesting. List out every section you have or could have in a standard email campaign and categorize them into five groups. This should give you the basis of the sections you should be using.

STEP 4: Determine Your Overarching Design Theme

Many people tend to lump design and layout into the same category, but it’s a mistake in terms of strategy. The design, which you can also call the voice, style, tone, feel, etc., needs to reflect your overall marketing strategy, rather than an individual email campaign. 

If your brand is quirky, fun, and irreverent, then your email design shouldn’t be minimalistic, somber, and religiously themed. If your long term email marketing objective is, “We provide business owners with secrets big media CAN’T tell you.” then your header topic should never match today’s headlines from MSNBC, CNN, or FOX with a bubbly stock image of a smiling model. 

In the case of The Hustle, as evidenced by the screenshot from a recent campaign above, the design combines a casual, cheeky, direct voice with “punchy” (pun intended) graphics that feature bright colors, funny scenarios, and attention grabbing animations.

Your viewer should be able to establish your overall design theme within seconds of opening each email. If there is any ambiguity in this regard, then you’ve failed to clearly define your design. Here are a few questions you should be able to answer.

What three words encapsulate your overarching email marketing design?

If you had to sum up your entire strategy in one picture or graphic, what would it be?

If your standard email campaign was a character from a movie, who or what would it be?

STEP 5: Commit to a Set Execution Period

Just like any plan, your email marketing strategy will need some time to implement, test, and refine. To do all that, it needs a minimum amount of time. Setting a time objective will force you to take the task seriously while also giving you the right mindset needed to execute the process fully.

Again, referring back to the history of The Hustle, Sam Parr started with a list of 300 subscribers in 2015 and relaunched the newsletter in April of 2016, then grew to over 1.5 million subscribers by mid-2021 (about 5 years). That’s an average annual growth rate of almost 300,000 subscribers. While this is an exceptional expansion rate, it didn’t happen overnight and the current subscriber list, while very impressive, isn’t an inconceivable amount of people.

If your company fully committed to an email marketing strategy, what could 10k, 100k, 1M subscribers do for you? Even a fraction of that could have a profound impact on your business.

With that in mind, we recommend committing to a minimum of 90 days to execute a new strategy. In our Email Mastery Certification we outline exactly what implementation will entail, and we recommend you start there.

The post You Don’t Have an Email Marketing Strategy: Here’s How to Make One appeared first on DigitalMarketer.

Not many brands want their newsletters and email campaigns to become junk mail, right? And good news for you, we know of quite a few gutters to avoid on your journey to email marketing success.

Here are ten things you should avoid, or in other words, ten guaranteed reasons as to why no one will open your email.

Reason #1: Your Email Subject Lines Aren’t Exclusive Enough.

We all know that being inclusive is usually a great thing, however, inclusivity doesn’t always work best when it comes to subject lines. People like to feel special. Try words and terms like, invitation, limited time, deadline, or VIP could enhance your open rate. 

Reason #2: Your Subject Line is Never Negative.

Yes, you read this one right. Sometimes having a positive subject line all the time might not work. Did you know that negative subject titles could have higher open rates? One marketer named Derek Halpern used a negative subject line to increase his open rate by 35%. Use phrases like the worst, completely wrong and impossible. Did you notice that the title of this article is a negative title? And here you are.

Reason #3: You’re Always Too Loud.

Sometimes being loud can be a good thing. A bright graphic, a powerful song. But when it comes to subject lines, being loud is a no-no. You don’t want to have your viewer feel like they are being YELLED or SCREAMED at. Doing so could even scare them away. And your email could end up unread and in the trash.

Reason #4: Your Subject Line Won’t Shut Up.

Subject lines should be kept as short as possible. Twenty-seven percent of emails are opened from mobile devices. And some mobile email tools will cut subject lines off at twenty-five characters. It’s not too great if the title is cut off for a fourth of your audience. Simple mistakes like this could result in unopened, unread, possibly trashed emails. 

Reason #5: Your Great Subject Lines Lead to Not So Great Content.

Now, I know that we are talking about subject lines here, but hear me out. Great titles need to be backed up by great content or else the open rate will drop over time. It’s quite similar to books. You may find a book with the best title out there, open it up, the writing and story line are awful? You’ll probably find yourself a new book. 

Reason #6: You Hate Bullet Points.

Some people get lazy when it comes to learning new things. It takes up a lot of their time and energy which most people don’t have. Why read five pages of information when it could be shrunk down into five bullet points? This article? We are keeping it short. We don’t want to bore you. Do the same with your emails. Your viewers will be grateful, trust me. And they might keep coming back for more.

Reason #7: Your Reader Doesn’t Trust You.

You want to build trust with your audience. If they like what they see, you will find that they keep coming back for more. Your audience will open your emails if they believe they will find valuable or useful information. If you don’t build trust and they don’t trust you, to the spam folder you’ll go. Try to keep your content themed and consistent so the reader can trust that they’ll know what they’re getting every time they open it up.

Reason #8: No Sense of Value.

Sure, your subject line and content could be fantastic, but if there isn’t a tangible payoff for your viewer, they will lose interest. You need to be giving them something real. Whether it’s knowledge they can apply immediately, or a great deal for something they really want or need, they need to be gaining something from your emails in order for them to return. No value will result in more unopened emails.

Reason #9: Wrong audience.

Sending out emails to the wrong audience will also result in unopened emails. Make sure that the audience that you have developed over time is the right fit for your brand.

Reason #10: No “from” field.

Do the best to your ability to make these emails personal. If your emails are being sent from “the company,” “information” or “sales,” it will be too impersonal for your audience. Like I said, it’s sometimes the small details that bring the big picture together. 

You want to improve your reputation. Build a unique relationship with your audience, make sure that your content is of value to them in some shape or form. Even adding in some bits of humor couldn’t hurt, right? You don’t want to be boring. Boring emails are rarely opened.

Avoid and correct all of these mistakes, and you should be on the right path towards success. 

The post How to Guarantee That No One Will Open Your Email appeared first on DigitalMarketer.