In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars.

Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest online marketplace. Buckle up as we explore the potential impact of this monumental partnership and the transformation it heralds for the future of auto retail.

Driving Change Through Amazon’s Auto Revolution

Consider “Josh”, a tech-savvy professional with an affinity for efficiency. Faced with the tedious process of purchasing a new car, he stumbled upon Amazon’s automotive section. Intrigued by the prospect of a one-stop shopping experience, Josh decided to explore the Amazon-Hyundai collaboration.

The result?

A hassle-free online car purchase, personalized to his preferences, and delivered to his doorstep. Josh’s story is just a glimpse into the real-world impact of this game-changing partnership.

Bridging the Gap Between Convenience and Complexity

Traditional car buying is often marred by complexities, from navigating dealership lots to negotiating prices. The disconnect between the convenience consumers seek and the cumbersome process they endure has long been a pain point in the automotive industry. The need for a streamlined, customer-centric solution has never been more pressing.

Ecommerce Partnership Reshaping Auto Retail Dynamics

Enter Amazon and Hyundai’s new strategic partnership coming in 2024—an innovative solution poised to redefine the car-buying experience. The trio of key developments—Amazon becoming a virtual showroom, Hyundai embracing AWS for a digital makeover, and the integration of Alexa into next-gen vehicles—addresses the pain points with a holistic approach.

In 2024, auto dealers for the first time will be able to sell vehicles in Amazon’s U.S. store, and Hyundai will be the first brand available for customers to purchase.

Amazon and Hyundai launch a broad, strategic partnership—including vehicle sales on Amazon.com in 2024 – Amazon Staff

This collaboration promises not just a transaction but a transformation in the way customers interact with, purchase, and engage with their vehicles.

Pedal to the Metal

Seamless Online Purchase:

• Complete the entire transaction within the trusted Amazon platform.
• Utilize familiar payment and financing options.
• Opt for convenient pick-up or doorstep delivery.

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Hyundai’s Cloud-First Transformation:

• Experience a data-driven organization powered by AWS.
• Benefit from enhanced production optimization, cost reduction, and improved security.

Alexa Integration in Next-Gen Vehicles:

• Enjoy a hands-free, voice-controlled experience in Hyundai vehicles.
• Access music, podcasts, reminders, and smart home controls effortlessly.
• Stay connected with up-to-date traffic and weather information.

Driving into the Future

The Amazon-Hyundai collaboration is not just a partnership; it’s a revolution in motion. As we witness the fusion of e-commerce giant Amazon with automotive prowess of Hyundai, the potential impact on customer behavior is staggering.

The age-old challenges of car buying are met with a forward-thinking, customer-centric solution, paving the way for a new era in auto retail. From the comfort of your home to the driver’s seat, this partnership is set to redefine every step of the journey, promising a future where buying a car is as easy as ordering a package online.

Embrace the change, and witness the evolution of auto retail unfold before your eyes.

The post Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai appeared first on DigitalMarketer.

If you’re a store or website owner, one of your biggest goals is likely to increase customer conversions. After all, successful conversion rate optimization can make a world of difference when it comes to growing your business.

What if we say you can take your struggling to store to a successful one by just making some small tweaks?

Yes. There are plenty of proven tactics that can help you increase conversion rate of your store while also boosting profits. And no, you don’t need much technical experience for that.

In this comprehensive guide, we will outline everything from understanding Conversion Rate Optimization (CRO) to implementing easy-to-understand strategies that will take your store’s results up another level.

Ready? Let’s dive in!

What Is Conversion Rate?

Simply put, the conversion rate is the percentage of visitors to your website or store who take a desired action. It can be anything from signing up for a newsletter, making a purchase, sharing content, or downloading an app.

Most often, though, it’s used to measure how many people are actually buying something on your site.

Conversion rate is a good way to measure the success of your store. The higher the rate, the better it is for you in terms of sales and customer acquisition.

What Is A Good Conversion Rate?

The answer to this question depends on the industry you’re in, as well as factors such as:

• Traffic source
• Your Goals
• Audience profile
• Your Offer
• and a couple of other things

Generally speaking, though, a good conversion rate is anything above 2%.

However, remember that improving your conversion rate is always an ongoing process. If you have a decent conversion rate today, there might be room for improvement tomorrow. That’s why you should continuously track and analyze your data to fine-tune performance.

What Is Conversion Rate Optimization (CRO)?

Conversion rate optimization (also often called CRO Optimization) is the process of improving the performance of a website or store through measures that increase conversions.

In other words, it’s about identifying which elements on your site work best and which need to be improved. CRO can involve testing different design elements, making changes to the user experience, or even running campaigns with special offers and discounts.

The primary goal of CRO is to increase your store’s overall performance by improving customer satisfaction, increasing sales, and driving more traffic to the site. Doing so can make more money and improve your bottom line.

But how do you calculate the conversion rate?

How To Calculate Conversion Rate?

Calculating your conversion rate is fairly simple. All you have to do is take the total number of visitors to your website or store, divide it by the total number of conversions, and multiply by 100. The resulting figure will give you an idea of how effectively your store converts visitors into customers.

For example, if you had 1000 visitors to your site and 24 converted, your conversion rate would be 2.4%.

But remember that you need to define a conversion first. This could be a purchase, sign-up, or download — all of which can be tracked inside your Google Analytics dashboard.

Also, remember to associate your goal with the relevant page. For example, if your goal is to get newsletter sign-ups and the form is on the contact page or a product page, you will only count the website visitors on that specific page, not the home page or others.

That’s how you accurately calculate the conversion rate.

But why do businesses get crazy about conversion optimization? Why are conversion rates important?

What Are The Benefits Of Conversion Rate Optimization?

CRO optimization allows you to maximize the potential of every visitor who comes to your store. This means more sales, leads, and customers – all without spending a dime on advertising.

Besides the numbers, the conversion rate optimization process also helps you understand customers’ psychology. You get to know what motivates people on your site and which channels are the most effective at driving high-quality traffic.

This information can be invaluable when crafting your brand’s digital marketing strategy.

In addition, CRO also helps you identify opportunities to improve user experience, making visitors more likely to trust your brand and add to your website’s conversion rate.

Finally, conversion optimization allows you to maximize your profits, reduce costs, and increase customer satisfaction –what every brand desires!

Now that you understand what is conversion rate and how to calculate it, let’s walk you through the core elements of an effective CRO process.

The Science Of Ecommerce Conversion Optimization: 6 Critical Elements

The six elements of a successful CRO process can be grouped into two categories:

Here’s how each one of them affects your site’s conversion rate:

Website Speed

Let’s admit it. Slow websites are annoying. This is true to the point that website visitors almost immediately bounce off a page if it takes more than 3 seconds to load.

This not only impacts your conversion rate but also hurts your website’s SEO.

So, make sure your website loads in under 3 seconds, or be prepared to lose more and more prospects.

Design

Looks matter. A Lot!

If you have a professionally designed, eye-pleasing website and landing page, users will automatically feel welcomed and comfortable to navigate.

So, naturally, a good design will drive actions and add to the conversion rate.

Copywriting

The next thing site visitors notice on your product pages or landing pages are the “words.”

Users are more likely to spend time or take a desired action on your website if the copy speaks to their needs and desires.

So, hire an experienced and highly-skilled copywriter who knows how to research your target audience and write compelling copy.

Website Structure

This should be easy to understand.

When shopping online, people don’t stay on a single web page. They often like to check out different items and browse product pages.

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This is where a decent website structure can aid in conversion.

If your website is easy-to-navigate, users are likely to stay on your website and move closer to a conversion.

On the other hand, if the structure is complex, they will most likely bounce off.

CTAs

Next up are your call-to-action buttons. Although they’re part of the website copy, they play a different role. While website copy influences decision-making, CTAs are often the key drivers behind conversion.

Words and phrases like “Order Now For Free Shipping,” “Access Now,” or “Contact Today For A Free Quote” have the power to influence people’s decisions and drive actions.

So, choose your CTAs wisely.

Forms

Finally, your website forms and their optimization are critical to the conversion rate.

If your web form is long (with unnecessary fields) or too complicated (requiring extra steps), it will negatively impact the conversion rate.

The idea is to keep them short, sweet, and simple.

These are some of the core elements of a successful CRO strategy that can help brands get more out of their digital marketing efforts.

Now that you know what makes a successful conversion funnel, here are a few tips to increase the conversion rate of your ecommerce site or store.

Conversion Rate Optimization Tips & Tricks

Tip 1 – Do Some Split testing or A/B testing

Split testing or A/B testing is often used to optimize the website and make it more conversion friendly.

It basically involves creating two versions of a web page with slight variations and testing them out on live audiences to see which one performs better.

Though you can test several things, it’s a nice idea to test variations of:

• Headlines
• Color themes
• Design elements (buttons, banners, etc.)
• Button placement
• Layout
• Website copy
• CTA
• Images
• Videos

However, make sure you don’t change several things together. Why?

Because it will make it almost impossible to figure out which change actually had an impact on the conversion rate.

So, don’t overdo the variations.

Tip 2 – Add A Site Search Feature

A search bar is a must-have for any website or store with plenty of products.

It helps users quickly find what they’re looking for and improves the on-site experience.

This was even confirmed by Forrester Research (a research and consulting company). It found that almost 43% of web users head straight to the search bar. Plus, it increases their chances of conversion by 2-3 times and helps prospects take action.

That’s one way how the search bar helps. But there’s another way.

You can analyze search queries to understand user behavior and tailor your website according to their preferences.

Tip 3 – Set Up Easy Forms

Remember the core elements of CRO optimization?

As already mentioned, forms play an important role when it comes to optimizing the conversion rate.

That’s why it’s important to create simple forms with minimum fields and help users get through the process effortlessly. Also, make sure you add helpful prompts or auto-fill features to reduce friction and expedite the process. These simple tweaks can make a world of difference.

You also need to apply the same logic when creating forms for lead generation or any other purpose. Keep them short and sweet.

Fact: “Using a quiz-like form to capture information has the potential to triple conversions.” (WPForms)

So, get creative with your forms to get more conversions. Use a quiz format, add a lead magnet, or incorporate a chatbot. They will help you get more prospects and conversions.

The idea is to make the process simple and engaging for users.

Tip 4 – Use Better CTAs

The CTAs you use on your website can be a game changer.

Good CTAs are clear and concise and should help users take the desired action without any confusion. How?

Well, you need to come up with CTAs that are:

• persuasive
• descriptive
• benefit-focused

Besides the above, effective CTAs usually invoke a sense of urgency or achievement. For instance, words like “Unlock” or “Get Exclusive Access” play with users’ psychology and make them feel rewarded. It creates a sense of exclusivity and often leads to higher conversions.

Similarly, phrases like “Order Now Before Stock Runs Out” or “Free Shipping For Next 10 Hours” trigger emotions of urgency and encourage prospects to take action quickly.

This is how you can leverage compelling copy to make your CTAs more effective and boost your conversion rates.

Plus, you can also try changing the following CTA elements:

• CTA type (Forms, text, button)
• Placement
• Button Shape
• Button Size
• Colors

Refer back to tip number 1 and do split testing to see what works better.

Tip 5 – Better User Experience

User experience plays a key role when it comes to CRO optimization. That’s why you must ensure your website or store provides a pleasant user experience.

How?

Think from a customer’s perspective – what would make your site more enjoyable for them?

Here are a couple of aspects to focus on:

Navigation: Make sure your website or store has an intuitive navigation system that makes it easy for users to find what they’re looking for.

Content: Create well-structured, organized, and informative content that is both easy to grasp and adds value. Make sure your content is tailored to the readers and resonates with them.

Layout: Design a website or store with clean lines and an organized layout that makes it easy to read and navigate.

Optimization: Optimize your website or store for speed, performance, and mobile devices.

By addressing all the above, you can enhance the user experience and increase conversions.

So, focus on enhancing the user experience to get more sales and leads from your website or store.

Tip 6 – Use Heat Maps For User Testing

A heat map is a powerful tool that helps you determine where users click on your web pages.

For instance, heat maps show which sections or elements of your website or store are getting the most attention and which ones are being neglected.

Yes. You can actually find out if users are paying attention to the navigation bar, CTA buttons, or links that you have carefully placed on your website. Some tools even have an eye-tracking integration to tell you where users look first when they land on your ecommerce website.

This can give you greater insights into user behavior and help you identify:

• effective website sections,
• improvement opportunities,
• and, potential issues and problems.

Overall, heat maps are excellent for ecommerce conversion optimization as they help you understand what elements of your store need more focus and attention.

Tip 7 – Add Pop-ups

Pop-ups are great for boosting conversions. They help you capture customer information such as email address, name, phone number, and more.

You can use pop-ups for a variety of purposes, such as:

• Offering discounts or coupons,
• Inviting people to join a newsletter,
• Introducing new products or services,
• Collecting feedback and ratings,
• Showing important notifications.

Pop-ups are also extremely effective in retargeting customers. You can use them to show special offers or discounts to customers who have already visited your website or store.

However, despite having an excellent conversion rate of 11.09%, you need to be careful when using pop-ups, as too many can annoy customers and drive them away. Also, they must have fast loading speeds and easy-to-spot exit options, otherwise, it could turn off the existing traffic and drive them away.

So, be cautious with pop-ups and use them right!

Tip 8 – Leverage Live Chat or Chatbots

Live chat is a great way to boost conversions. It enables potential customers to chat with you directly and get their queries answered in real time. This helps build trust and customer loyalty, which leads to more conversions.

But if you don’t have the resources for a live chat team, you can use chatbots instead. Chatbots are automated conversational AI systems that can answer frequently asked questions (FAQs) and help customers with their queries.

However, make sure you choose a chatbot that fits your budget, integrates well with your system, and aligns with your business goals.

So, these were some of the most effective conversion rate optimization strategies you can use to increase conversion rate of your store.

Besides the above, you can try:

• adding some social proof
• using targeted lead magnets
• enhancing the checkout experience
• focusing on abandoned carts
• using retargeting

These are all proven techniques that boost website conversion rates by turning website visitors into paying customers!

However, instead of relying only on tricks of the trade, developing strong ecommerce marketing concepts is highly recommended to get ahead in the commerce world.

Master The Fundamentals For Successful Ecommerce Conversion Optimization

While this guide will surely help you get started with your store’s CRO optimization, there’s much more to CRO than just tips and tricks.

Ecommerce success depends on understanding your target audience and developing a suitable marketing strategy for your store.

So, before starting your optimization efforts, you need to focus on the basics, like understanding the core pillars of ecommerce, creating customer avatars, and developing a sales-worthy offer. How can you learn this all?

Our Ecommerce Marketing Mastery Certificate offers advanced ecommerce marketing knowledge so that you start strong and optimize your store from the ground up.

Don’t have time on your hands? Consider hiring a specialized ecommerce agency to take care of ecommerce conversion optimization and marketing for you.

With the right knowledge, tools, and team, you’d be well on your way to building a profitable ecommerce business.

The post Easy Conversion Rate Optimization Strategies: A Practical Guide On How To Optimize Your Store appeared first on DigitalMarketer.

There’s something comforting and enjoyable about creating a routine where people know you, whether that’s a favorite coffee shop or place to walk or a local beer store where they call your dog by name.

Many businesses can create this personalized shopping experience to convert more browsers into buyers. But, it can be tough to do that online where you can’t look into a customer’s eyes or easily ask what they need as they browse digital shelves. Still, we regularly hear about the need for eCommerce personalization.

To tackle that opportunity, let’s define personalization, the best way to start implementing it, and methods to optimize your efforts.

Defining “Personalization” in ECommerce

Personalization and customization can feel like the same thing, but some important distinctions exist. Breaking these out makes it easier to understand personalization and how it can apply in eCommerce operations.

For your website and sales efforts, personalization uses data and customer insights to craft a specific shopping experience for every customer. These efforts may include showing relevant products, serving recommendations, and adjusting content based on the customer’s past behavior.

Companies may also try personalizing service levels or selecting specific pop-ups and overlays based on customer status. 

Customization, on the other hand, generally refers to customer-driven choices. These range from the obvious (selection or sorting by size, color, price, etc.) to detailed efforts specific to the individual (a customer chooses not to see certain types of products). When you think of customization as something helmed by the customer, you’ll start identifying ways to use their selections to craft personalized experiences.

How Personalization Creates a Better Shopping Experience

To create a personalized shopping experience, eCommerce businesses need to invest in audience research. By understanding your customers and what they want, you can create an individualized experience that will convert browsers into buyers.

You’ll want to create as complete a picture of the shopper as possible. Ask core experience questions, including:

• What are their needs that you can and can’t address? 
• What are their wants or things that tip them over the edge to make a purchase? 
• What motivates them to make this purchase at this time?
• Why should they choose you to meet their specific needs and wants?

Once you understand your customers well, you can start creating a shopping experience tailored to them. Take learning about their immediate needs and wants. I

t’s easier to suggest the right products when you know what they’ve recently viewed or what ad they clicked on to get to your site. You’re building based on their tastes and refining suggestions based on what gets that second purchase.

Understanding why someone values your brand can also help you create personalized discounts or special deals that gain shoppers. If you’re known for customer service, you might leverage this for an ad tagline: “World-class customer service meets free shipping on every order over $20.”

It’s more than just a deal; it’s one couched in the language you know they appreciate. Tying it back to shipping and order support also reinforces your brand as one that cares about the customer.

Finally, it is important to ensure the customer feels valued and appreciated. Thank them for their business and promptly take care of any issues they may have. Creating a positive relationship with your customers ensures they keep returning for more.

3 Steps to Take to Get Started with Personalization 

To get started with personalization, businesses need to take three steps: collecting data, analyzing data, and implementing personalization.

1. Collect Data 

The first step is to collect data about your customers. This could include information such as their demographics, location, what devices they use, what pages they visit on your site, and what products they are interested in. There are a number of ways businesses can collect this data, such as through website cookies, surveys, and customer loyalty programs.

2. Analyze Data 

Once you have collected data about your customers, it is important to analyze it to understand their needs and preferences. This will help you determine how to best personalize their shopping experience. Several tools are available to help with this analysis, such as analytics software and customer segmentation tools.

3. Implement Personalization 

The final step is to implement personalization into your eCommerce store. This could include creating a personalized homepage, recommending similar products, using data to segment customers into different groups, or offering discounts. By personalizing the shopping experience, businesses can increase conversion rates and average order value.

The Top 5 Ways to Personalize the Shopping Experience

Personalization can be an incredibly complex experience or a simpler operation based on your tech stack and the amount of data you use. To get started, there are some core efforts to implement that can start with minimal, current-session data and then move to longer-term tracking and utilization.

1. Use Data to Recommend Products

One of the most effective ways to personalize the shopping experience is to use data to recommend products. This could include data from past purchases, browsing history, and social media activity.

By understanding what customers have bought in the past, businesses can make recommendations for similar or complementary products. This helps customers find what they’re looking for more easily and allows businesses to upsell and cross-sell effectively.

2. Create a Personalized Homepage

Another way to personalize the shopping experience is to create a personalized homepage. This could include features such as recommended products, recently viewed items, and even a custom welcome message.

By creating a personalized homepage, businesses can make sure that each customer feels valued and that they can easily find what they’re looking for — reinforcing your brand identity as helpful and in-the-know.

Consider tying homepages to traffic and referral sources so that someone looking at your Instagram account hits a page filled with both products and the videos you create. It’s an easy way to start the fruitful process of understanding customer behavior across channels.

3. Use Data to Create Targeted Marketing Campaigns

Another effective way to personalize the shopping experience is to use data to create targeted marketing campaigns. This involves using customer data to segment customers into different groups and then creating marketing messages that are tailored to each group. This could include offering discounts or special promotions to specific groups of customers. 

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Don’t neglect small lifts here. Greet customers directly by name. Adjust messages based on user region. Adapt to local events and other broader experiences that keep your content from feeling too general, even if it isn’t hyper-personalized.

4. Use Data to Segment Your Email List

You can also personalize the shopping experience by segmenting your email list. This involves grouping customers together based on their interests, demographics, or purchase history. Most email marketing tools track detailed customer information you can leverage.

For example, monitoring when customers last visited allows you to email people about how “it’s been a while”. 

By segmenting your email list, you can send more targeted and relevant messages to each group of customers. This can lead to higher open and click-through rates, as well as increased sales and revenue.

5. Personalized Product Pages By Creating Variants

The final way to personalize the shopping experience is to use data to create a personalized product page. Or, at least create a page that feels catered to the individual based on broader context and information.

When you can get very detailed, this involves using customer data such as purchase history and browsing behavior to recommend similar or complementary products. You’ll need a dynamic site that can adapt to their history and habits in real-time.

If you don’t have a robust site, consider building blocks for each section of your landing pages or product pages for each SKU. Then, you can create groupings that feel customized because the pre-existing blocks you use match what people see in broader marketing campaigns. As you get more sophisticated, these blocks can then be what you dynamically insert into different elements as the customer shops around your site.

By creating a personalized product page, businesses can enhance conversion rates and have a better chance for higher order values because of the relevance of up-sell and cross-sell promotions.

The Benefits of Personalization for Businesses

There are many benefits of personalization for businesses. By creating a personalized shopping experience, businesses can increase conversion rates, average order value, and customer loyalty.

Conversion rates improve because customers are more likely to buy from a store that recognizes them and offers products they are interested in. If you’re marketing to the same people, small efforts like using someone’s first name in an email can increase conversion rates.

Companies that personalize offers also tend to see average order values increase in multiple ways. These incentives help push people to make more impulse purchases and reach higher overall orders — a benefit you can compound when making traditional online offers like free shipping on orders of a certain value.

Finally, studies also show that personalization can improve customer loyalty. Studies have found that more than half of people are open to receiving personalized experiences, and 72% who get these end up spending more or buying more often. This is because customers feel appreciated and valued when they are recognized and offered products they look at or follow.

Overall, personalization is a powerful tool that can help businesses improve conversion rates, average order value, and customer loyalty. When used correctly, it can be a key driver of success for eCommerce businesses.

Create an Experience You’d Enjoy

When it comes to personalizing the shopping experience, businesses must take a few steps to ensure they are doing it correctly.

First and foremost, they need to collect data about their customers so they can understand their needs and preferences. Once they have this data, they need to analyze it to determine how best to personalize the shopping experience for each customer.

Then, they need to implement personalization into their eCommerce store, which could include creating a personalized homepage, recommending similar products, using data to segment customers into different groups, or offering discounts. 

The final piece, however, is reviewing the effort and ensuring that it adds value to the shopping experience. Ask if it is something you’d enjoy or if the elements and personalization get in the way. You don’t want to be overly burdensome or overly creepy. The aim is to show people what they want to see without them feeling like you’re crunching a lot of data behind the scenes.

The post Crucial Steps to Converting Browsers into Buyers appeared first on DigitalMarketer.

As advertisers, we focus a lot of our energy on ensuring our ad campaigns are performing and converting as best as they possibly can.

But that’s only one part of the equation. 

What happens after the click is just as important (if not more important!)

You can have the most incredible ad campaign set-up, but if the funnel you’re sending traffic to doesn’t convert, it doesn’t matter how great your campaign is – you simply won’t see the results you desire.

And so, in this article, I’m going to share 7 ways you can improve the conversion rate of your funnel, leading to better overall performance and results. 

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1. Include the 3 Argument Types on Each Page

Whenever someone makes a buying decision, they use two different parts of their brain. 

There’s the emotional part (the limbic brain) and the logical part (the frontal lobe). It’s important to understand this because it plays a big role in how we structure the pages in our funnel.

When humans make a purchasing decision, it’s mainly an emotional reaction. A study by a Harvard School of Business Professor, Gerald Zaltman, concluded that 95% of purchase decisions are made by the limbic system (the emotional part).

We see something, like it and decide we want it. Once we’ve decided we want something, the frontal lobe then helps sway us on whether we actually buy the thing by processing it logically. 

Think about someone buying their dream house. 

They go to view the house and fall in love with it instantly and decide they want to buy it – that’s the limbic brain. It’s only when they get home and start looking at things like the area, electricity bills, neighbourhood and all the other bits that they start thinking about the purchase logically. 

And so, when it comes to our marketing (and our funnel specifically), we need to understand this as it impacts how we should structure the pages.

Regardless of the type of page you’re sending people to (whether it’s a lead gen funnel or e-commerce) you need to be making three types of arguments:

Emotional arguments

Logical arguments

Urgency

And we want to make them in this order too – since that’s the order in which someone makes a purchasing decision. 

Have your emotional arguments at the top of the page, above the fold. What are the emotional reasons someone would purchase your product? It can often be as simple as saving time, stress or money. 

As you move down the page, you can start talking about the logical arguments. These are often features and benefits. What would someone need to know/understand in order to purchase the product or service?

And lastly, for good measure – always include urgency in your messaging to further push those people to take action. There are people out there that simply won’t take action unless you give them a reason to take it now. Some good ways to do this are: Give them a certain timeframe, warn them about limited stock or simply talk about why it’s so important they take action now.

By doing this you’re structuring the pages in a way that flows with how we make purchasing decisions as human beings – setting you up for the best chance of success. 

2. Benefits > Features

There’s a common saying in the copywriting world: “features tell, benefits sell.”

However, when most come to write copy for their product/service, they write about all the features without explaining the benefits. 

Features focus on the product/service itself. Such as what you receive, what it does or how it works. 

Some examples of features are:

• Storage up to 1TB
• Access to a free Facebook group
• Latest waterproof technology

Those things are great, but they don’t tell the end consumer the benefit to them, which makes it less compelling. 

Benefits focus on the outcome of the product/service, telling the customer exactly what the feature will mean for them. Bringing it back to the first point – this is how we start to build emotion into our copy.

By telling people what a feature means to them, they start to visualise themselves using it – which creates the emotional reaction we need.

Luckily for you, I’ve got a super simple way to turn your features into benefits.

The “So That” Statement

This is a tactic I use every single time I write copy. 

If you’re like most people and tend to write about the features, simply add the words “so that” to the end of your sentence. This forces you to explain the benefit that’s tied to the feature, making your copy much more hard-hitting.

The formula you can use is: 

If ___ so that you can ___.

Let’s take our examples from above.

• Storage up to 1TB so that you can save all your files without ever worrying about running out of space.
• Get access to our free Facebook group so that you can network with like-minded individuals. 
• The latest waterproof technology so that you can hike out in the rain for longer without getting wet feet.

Review all your copy and ensure every feature is combined with the real benefit. This will make your copy much more emotionally driven and compelling to anyone that’s reading it.

3. Split Test All Pages

The key to success in any advertising campaign is comprehensive testing. Testing images, copy, creative types and audiences. But the importance of testing doesn’t stop at the advertising campaign – it’s just as important to continuously test the pages in your sales funnel. 

You should test at least 2 variants of every page in your sales funnel. Tests can be big or small, from having completely different designs to changing the colours of a button. It doesn’t matter what you test so much. The most important thing is just that you are testing… because that allows you to learn what works and what doesn’t. 

And like all great marketers do: do more of what works and do less of what doesn’t. 

Things You Can Test at Each Stage of the Sales Funnel

• Headline/Subtitle – this is arguably the most important thing to test because it’s the first thing people see and read when they land on a page. Little changes in a headline can have a huge impact on conversion rates. The headline is where you want your biggest emotional argument on the page.
• Main Image/Video – most funnel pages will have imagery or videos on them. This is another key thing to test out. Try different styles of images and videos to see which ones perform better, such as professionally designed images vs iPhone shot photos.
• Sales Copy – try testing different features and benefits. Even testing the order in which you share the features can make a difference. If you’re listing benefits in bullet point format, the first and last bullets are the most important.
• Call to Action – the copy you use on the button can make a huge impact on performance. Try ditching the boring “Learn more” and try something more unique such as “Get Started – See How 97% Lose Weight In Just 30 Days”

Upsells/Cross-sells – test different offers throughout your funnel to see which products/offerings people find more compelling.

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4. Improve Average Order Value with Offers

The success of a campaign isn’t always just based on the conversion rate of the campaigns and funnels. Sometimes it can come down to how much money people are spending on your funnel.

You can have a funnel that converts, but if the money being made isn’t providing good levels of profit on top of ad spend, you have a problem. 

We recently worked with an e-commerce store that sold home gifts. We managed to optimise the campaigns so successfully that we were able to get our cost per sale down to less than £5. However, because the average order value of the site was only £15, the ROAS wasn’t sustainable. 

In order for us to make the campaigns successful overall, we had to improve the conversion rate of the site – specifically focussing on increasing the Average Order Value (how much someone spends per transaction, on averageGavin Bel). 

To do this, we added in what is called order bumps and one-time offers.

An order bump is an offer made at the checkout, right before someone hits the pay button. A common order bump might be to “supersize” the order for a reduced rate or to get another product at a low price. These convert extremely well.

A one-time offer is what it says on the tin.

Once someone has made a purchase, another offer appears on the screen inviting them to purchase a related product at a discounted price.

Adding both of these increased the AOV of our client’s site by 20%, vastly improving the campaign’s overall effectiveness. Even if AOV isn’t a problem for you, look at adding these two tactics to improve it.

By not doing it, you’re essentially leaving money on the table!

5. Improve the Quality of Traffic on the Page

If your funnel isn’t converting, it might simply be because you’re attracting the wrong people in the first place.

You can have the best funnel and offer in the world, but if the people visiting it aren’t relevant, it’ll never convert. This is why it’s so important to ensure you’re performing lots of campaign tests – testing which audiences work and which ones don’t. 

With all of the advertising platforms, it’s very easy to see which audiences are bringing in the best returns. And like I mentioned earlier, simply do more of what’s working and turn off what’s not.

There is one fool-proof way of ensuring you’re only getting the highest quality people to your sales funnel: content creation.

Creating content is one of the most effective ways to attract an audience of people who definitely have an interest in what you offer and it’s something we advise every single client to do – either in written or video format. 

The biggest objection we face is “but I don’t know what to write about?!”

And so if that’s you, I’ve got you covered. 

The simplest way to start creating effective content is to simply answer the questions, objections and queries your customers have. 

Here’s how to approach it:

1. Create a list of all the questions you’re asked as a business (get your team involved in this)
2. Turn those questions into eye-catching headlines
3. Sit down in front of a camera and record the answers (or write them up)

This is so effective for two reasons:

1. Only people who are genuinely interested in what you do will consume the content
2. When you promote the content through advertising, it’s super cheap because you’re not selling anything, you’re providing value. 

Pretty quickly,  you start to build a large audience of people who have an interest in your offering.

Let’s say you’re a physiotherapist. You could film a 60s video titled “5 reasons you have back pain”. You could then set up a basic ad campaign targeting people in your local area (that fit your basic customer avatar).

Who’s going to watch that video? 

People in the local area who have back pain!

Which, for a physiotherapist, is the perfect audience. What’s better is, these people are qualified AND educated. They know who the physiotherapist is already (building trust) and making them much more likely to take action and convert.

And to supercharge this strategy, you could run retargeting ads to the people who watched the video, pushing them to your sales funnel.

6. Increase or Decrease form Friction

When it comes to lead generation funnels, there’s a fine line between lead quantity and lead quality.

It’s not hard to generate lots of leads at a low cost, but it is difficult to generate lots of QUALIFIED leads at a low cost. 

It’s a constant balancing act, ensuring that you have both quality and quantity. 

The best way to strike the balance is to simply increase or decrease the fields you have in the form. 

This increases or decreases the friction that someone has to go through in order to convert. The more questions/fields, the higher the friction. The fewer fields, the lower the friction. 

If you’re struggling with lead quality, try and add some more fields to the form, specifically around the main reason your quality is low. For example, if you find the people you speak to aren’t motivated, add a “how motivated are you?” question. 

If you’re not getting enough leads, try reducing the number of questions in the form and monitor what impact that has. 

Whenever we’re starting a new campaign, we will always start with fewer fields to make sure we generate as many leads as possible. And then if we feel like we need to improve the quality of the leads, we’ll start slowly adding more fields to the form.

7. Include Social Proof Throughout

If there’s one thing that stops people from converting in a funnel, it’s a lack of trust. 

A lack of trust in the people behind the funnel, the offer itself or the promise the funnel is making. 

So, how do you build trust with people? How do you show them that your offer is legitimate and will have an impact on their lives?

Show the results that other people have achieved. 

Everyone in the world has problems. And they have desired results. 

Your job as a marketer is to show people how your product/service is a bridge from their problems to their desired results.

And the most effective way to do that is by showing the stories of others who have successfully achieved that with your product/service.

Social proof can take the form of: case studies, testimonials and even quotes from previous customers and people who have already converted through the funnel. The more you can share, the better. 

Even better – if you can have your social proof cover the main objections you know people have when converting, your social proof will do some of the selling for you!

Wrapping Up…

Improving the funnel conversion rate can have a drastic effect on the performance of your overall campaigns and business. If you’re able to get your funnel and ad campaigns to a point where they are profitable, you can scale your spend quickly. 

Start implementing some of these strategies and I guarantee that you’ll see improvements in your overall results.

Let me know – have you tried any of these? Which was the most effective for you?

The post 7 Ways To Improve The Conversion Rate Of Your Funnel appeared first on DigitalMarketer.

For every 100 people in your sales funnel, 97 won’t buy a darn thing from you. This isn’t an inflated statistic. In fact, 3% is considered a decent conversion rate. But what can you do about those 97 people who ended up in your funnel?

Are you going to just let them sit there without buying anything? 

If 3% of people are buying your offer, I bet you could sell more. 

The key to making more sales is to optimize your sales funnel. Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. 

You shouldn’t chase new customers until you’ve already optimized everything you can inside your sales funnel. 

You’ve already done the hard work of attracting these people. Now let’s work on getting them to buy. 

This article will give you 3 steps (plus one BONUS tip) to optimize your sales funnel, increase your conversions, and sell your products. 

What is a Sales Funnel?

A sales funnel is the experience your audience has with your brand. This journey takes them from being a reader or follower to becoming a paying, happy customer, and eventually someone who promotes your product for you. It’s their entire customer journey. 

The goal of conversion optimization is understanding the customer journey and giving your audience what they need to move closer to buying.

Your job is two-fold. First know what your customer expects. Second, deliver. 

If a visitor clicks through to a landing page, you’d expect the landing page copy to match wherever they’ve just clicked from, like a Facebook ad. 

A typical sales funnel will start with an opt-in (also known as a lead magnet). Then you send emails to nurture your audience before offering them a paid product or service. 

An example sales funnel inside Funnelytics. Nicola Moors Ⓒ

Now I’ll show you how to optimize your funnels by mixing a little bit of copywriting know-how with data and analytics.

Step 1: Understand your target audience 

Your customer is not a lifeless avatar. They’re a real-life human with beliefs and values. 

In fact, you can highlight a shared value you have to create a deeper connection because you’re showing your prospect that you care about what they care about. As an example, innocent drinks (a UK-based brand) isn’t just selling smoothies. They’re selling a better future. 

They’re not selling you a drink. In their copy, they highlight that by buying their products, you’re contributing to a better world. 

Your sales copy should sell the promise of how much better your customers’ lives will be once your product is in it. 

That’s because transformation sells. 

Pioneering neuroscientist Antonio Damasio and fellow researchers at the University of Iowa, discovered in an experiment named the Iowa Gambling Task, that patients with damage to the part of the prefrontal cortex that processes emotions often struggle with decision-making. This tells us that emotion drives decisions. 

So by treating your target audience as a 2D persona, you’re missing out the reasoning behind the decisions they make. 

Take the emotion from your copy and you’re likely missing out on conversions. 

The number one rule of customer research is to never assume. 

Throw out everything you think you know about your audience. Let your research and data do the talking. 

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How Do You Research Your Target Audience? 

Here are the top ways you can dig into your audiences’ values, beliefs and emotions. 

Research Option 1: Surveys

​​​​​​​​​​​​​​”Surveys are easier and faster for customers to quickly provide feedback,” according to Easy Digital Downloads. 

In my experience, people love being asked for their opinion. So use this to your advantage by inviting your customers (and even people who haven’t bought from you) for their feedback. 

In fact, implementing this customer feedback loop is the easiest way to retain more customers. 

Create automations and insert touch points that ask for intel at every stage of your customer journey. 

My favorite places to ask for feedback in my funnels are: 

• Adding a question on your lead magnet’s thank-you page to ask visitors why they downloaded it
• Asking for feedback before you launch a new product to uncover your audiences’ beliefs and objections to that particular topic (great for creating pre-launch content)
• Asking new students or buyers to give insights on why they bought from you so you can attract more people like them 
• Requesting feedback from non-buyers to find out how else they’ll solve their problems uncover the hidden competitors you might not know about 

All of the above can be created and added in so you can collect intel automatically at each stage of the customer journey. 

An example survey question I love to ask buyers. Nicola Moors Ⓒ

Research Option 2: Interviews 

Remember we want to uncover our target audience’s emotions. And while surveys are great for quantitative data, it’s really difficult to go deep. So I use customer interviews to ask follow-up questions and really dig into the heart of what’s really going on inside your customer’s head. 

We want to uncover the insights that they might not even tell their friends about. 

So if I was to interview the person who responded to my survey question above, I would want to know the following: 

• Explain what you mean by “nebulous idea”?
• How had you gotten your information on brand voice previously? 
• What type of things were you Googling? 
• What information were you specifically looking for? 
• It feels like the idea of brand voice was confusing to you and your clients. Is that accurate? 
• Now you’ve used this product, how do you feel about brand voice? 

Other things you might want to know: 

1. What problems does your target audience have?
2. What are their goals? 
3. What do they want to achieve by solving this problem or hitting this goal?
4. What is driving their decision making?
5. What’s holding them back from buying? 
6. How else are they solving this problem? 
7. Who else do they look to for support with this problem?

Research Option 3: Review Mining 

Mining through online reviews is an incredibly insightful way to get even more intel on your audience. In fact, it’s my favorite way. 

Look for the places your audience hangs out. 

That could be: 

• Social media – for example Facebook groups 
• Reddit 
• Quora 
• Amazon reviews
• Social proof – review your testimonials and see what language is being used

And look at what they’re saying about your topic or product. 

Search for keywords that will help you find out their problems, hesitations, and desires. 

All of the above will help you get closer to understanding your audience and getting your message right.

Step 2: Optimize Your Product

Once you understand your target audience, you can use the intel to craft the perfect offer for them. 

In marketing, the key to creating high-converting funnels and selling your products isn’t to find an audience for your offer. You design the offer for your audience. 

The audience always comes first.

Never create a product just because you want to. Make sure there is a need in the market for it. (What we like to call proof of concept.) Your audience will crave your optimized offer because it solves a need for them. 

How Do You Design the Perfect Offer and Optimize It?

Or how do you optimize what you’ve already got?

Even if your offer is already selling, go back to your research and look at the following: 

Problems

What problems does your audience actually want to solve? How can your offer solve that?

Goals

How does your product help your customer achieve their goals? Remember your job is to show how their life will be easier with your product in it. 

Hesitations

What could be holding your audience back from buying? If the cost is holding them back, could you offer payment plans or free delivery? I’m sure I don’t need to go into the enormous success of Amazon Prime.

If time is their hesitation, could you make the content in bite-sized videos or offer transcripts so they quickly read the content instead of watching a long video. If they’re unsure the product will work for them, could you offer a video demo or a money-back guarantee?

Competitors

Compare yourself with the competition before your visitors do, according to CXL. What makes your product different? How can you position this? If your product is more expensive then you can explain why and how the benefits are worth the extra cost. 

Questions

What’s your audience asking about your topic? For example, when building my digital product helping copywriters nail their brand voice, I saw they were asking what went into a brand voice guide. So I added a template and real-life example of a brand voice guide so they could see it in action. This made the product a no-brainer for them because they were already seeking this information. 

Urgency or Scarcity

Why does your audience need your product right now? 

Will the price increase? 

Does the bonus run out after a time? 

Social Proof

Social proof comes in many forms. If this is the first time you’ve launched this offer, you might not have testimonials from happy customers. That’s okay! Try adding logos of your customers to the page. You could also add stats, like Justin Welsh did here when he added, “Join 26k+ subscribers.”

Image source

Risk-reversal

Your audience needs to believe your offer is the next best step in their journey for them. Common objections might be:

• “Is this right for me?”
• “Is this worth the cost?” 

Things like social proof, sales calls, providing your mobile number (if applicable) and behind-the-scenes demos can all help to increase your conversion rate.

A brilliant example of how to use social proof to build credibility with your prospect from Content Bistro.

Step 3: Craft the Perfect Message

Now your task is to craft the right message. 

Getting deep on the right message is the fastest way I’ve increased conversions. But you don’t need to be a copywriter to write high-converting copy. 

Luckily you’ve already done the hard work. 

Effective copywriting is based on understanding your audience and re-using their language. You’re going to use the feedback you’ve gathered from your audience to write sales copy that converts. 

Based on the problems and goals of your audience, what is the transformation you promise your customers?

The promise has to be accurate. Don’t inflate your promise or you risk losing customers—because you can’t follow through on the deliverables. 

Use your target audience’s exact language so the copy resonates with them. Highlight the benefits of the offer in your copywriting so your audience can see how it will help them. 

There are so many copywriting formulas out there and I think following Eugene Schwartz’ five stages of awareness is effective. 

• Unaware: Has no idea they’ve got a problem. Push marketing drives awareness.
• Problem aware: Copy should talk about the problem your audience has and how it affects them.
• Solution aware: Show them the transformation they can expect. What would life look like if their problem was solved? 
• Product aware: Introduce your offer and the benefits.
• Most aware: Use social proof and any risk reversals—like a guarantee or time-limited bonus—and give them an option to buy.

Following this outline will guide your copywriting so that you give your audience all the information they need. If done properly, you’ll have built enough rapport with them so that the logical decision is to buy from you. 

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Bonus Step: Map Out Your Lead Strategy 

The number one mistake business owners make after creating a sales funnel is forgetting to create a strategy to generate leads. 

You have a crave-worthy, optimized offer, with a killer message. But if no-one is reading your sales copywriting, then no-one will buy. 

It’s that simple. 

After you create the funnel, you have to create a plan to generate leads—AKA your lead strategy.

Here’s an example from one of my recent clients. This client hired me to write the sales page copy and email marketing sequence for a course launch. Mid-launch, my client was concerned that they weren’t hitting their goals. After analyzing the data, I spotted that the sales page was converting at 7.12%. 

The real problem? They weren’t getting enough leads through the funnel. 

The best copy in the world won’t sell if people aren’t seeing it. You need to invest in a lead generation strategy. 

Now this doesn’t mean you need to get as many eyeballs on your funnel as possible. That won’t necessarily translate into higher revenue. 

There should be a balance between generating quality leads and generating a quantity of leads. 

Quality leads are people who are likely to buy your product. This is why customer research is key. When you understand your audience, you’re more likely to attract the right people into your sales funnel. 

The next step in generating quality leads is to look at which channels your target audience is spending time on. 

Examples of channels might be: 

• Social media such as Instagram, LinkedIn, or Pinterest
• Blog posts 
• Paid advertising like Google or Facebook 
• Direct traffic through search engine optimization (SEO) 
• Email marketing 

You can use a mixture of paid and organic marketing to get in front of customers. 

Organic marketing—search engine optimization, content marketing, social media marketing, etc.—is a long-term strategy, but one you need to use for sustainable business growth. 

Content marketing is pull marketing where you create valuable content that pulls your audience away from the search engine results page and onto your website.

And content marketing is an easy way to inform your target audience and funnel them towards being ready to buy. You can even embed opt-ins inside your blog post to move them into your email marketing campaign. 

You can also use paid marketing, like running a Facebook ad to your newest blog post. This is push marketing. You push your content onto the platforms your audience is most likely to hang out on to interrupt their scroll and get them thinking and hopefully clicking.

As long as the blog post is written to meet your audience’s expectations, then it will funnel them closer to clicking the buy button. 

So consider writing blog posts optimized with SEO copywriting, which will inform and nurture your prospect. 

Conversion optimization and copywriting is so much more than just writing copy. Effective marketers test and tweak their copy to make sure it’s always converting as best it can.

Hopefully you feel confident in optimizing your marketing funnel, writing more effective copy, and increasing your revenue.

The post 3 Copywriting Tips To Optimize Your Sales Funnel appeared first on DigitalMarketer.

Your ability to track conversions is one of the most important foundational pieces of knowledge you can have in the world of paid advertising. 

Biggest Mistake Marketers Make With Paid Ads

The number one mistake we see marketers make across all advertising networks is incomplete or non-existent conversion tracking. Google and Facebook are the closest things to artificial intelligence that humanity has publicly accessible to us. They are trillion dollar machine learning mechanisms. Believe it or not, they’re working towards trying to accomplish your goal!

We want to make sure you have the principles that help you contend with any ad network regardless of what new ad networks pop up or what changes are made.

If all we do is teach you how to push the buttons and build the specific conversion actions inside of a certain ad network…that’s going to be antiquated information the second we publish this video.

Key Terms For Running Paid Traffic

Every landing page on your site should have a specific goal. What do you want each page to accomplish? This is true even if you’re not running paid ads.

On most pages, you should have a primary call to action. The primary call to action is the thing you want your potential customers to do. It is your conversion action. So the primary call to action is the same as the conversion action.

From a content marketing perspective, the call to action is the thing you want your customers to do. From a paid traffic perspective, the conversion action is the way you track it. 

Example: 

Call to action: Sign up for a free action plan

Conversion action: Fill out the contact form

A transitional call to action requires a smaller commitment from your customer. If the primary call to action requires a lot of time or money from your customer, include a transitional call to action. I would add these to the more important pages in your sales funnel.

A lead magnet is a great way to capture the lead and makes a solid transitional call to action. 

With a primary call to action and a transitional call to action on the page, you have the opportunity to capture the most traffic. And identifying those conversion actions helps tell the search engines what kind of traffic you want.

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Examples Of Primary Conversion Actions

Different users engage in different ways. 

• Some people want to chat. 
• Some people want to call. 
• Some people want to fill out a form. 
• Some people love quizzes or surveys. 

Everyone will engage in different ways. It’s up to you to figure out what your target audience wants. It won’t always be just one thing, so offer a few different ways for people to take that next step.

Pro Tip

ALWAYS direct conversions to a custom thank you page. (More on that in just a moment…)

Form Submissions

If you don’t have forms on your site you should. These are one of my favorite ways to engage users because it allows you to capture the most information. But you have to be careful. Keep forms short in the beginning. Only ask for the absolute amount of information you need for them to convert.

• Name
• Email
• Phone

Asking for the phone number keeps lead quality high. If you only ask for only the email address, you might end up chasing phantom leads. 

According to HubSpot, every field you add to a contact form decreases the conversion rate by 11%. So start by running paid ads to a short form.

Also, avoid using captcha codes. They frustrate users. If you get lots of spam leads, add it. But wait until you have data to back up that decision.

If you’re using a CRM (Hint: you should be), use embedded CRM forms whenever possible. If you use integrations, they’re more likely to break.

Pro Tip

If you get an insane amount of leads that aren’t qualified, add form fields to the contact form to help qualify them.

Appointments

If your primary conversion action is a tour or demo, remember these three things:

1. Have consistent availability

2. Meet your customer where they are

3. Have a very clear offer

If you don’t have availability, don’t offer a tour or demo. You should have at least two slots available every day if this is going to be your primary conversion action. This makes it easier to meet the customer’s needs. 

Also, when it comes to having a tour or demo, the offer should be very clear. Will the tour be virtual or in person? Is there something the customer must do before they show up? How long will it take? Do they need to be in front of a computer?

For appointments, you need to collect the phone number so you can follow-up. You also need the email address so you can send the confirmation email for them to add the event to their calendar.

Phone Calls

When you use a phone number on your website, it needs to be visible. We like to put it in the header, in the top right. That’s where most people go for contact information. But don’t use a button or an image, use text. The click to call button works great on mobile, but not desktop. And when you use an image, you can’t use call-tracking software.

Why should you use call tracking software? When a call takes place, the software can tell you:

• Where the call came from
• Whether it was answered
• How long the call lasted

And, it can record the call. With all that information, you can weed out the poor quality leads and define what a high-quality lead looks like.

Pro Tip

Use call tracking software to track, record, and score your calls. 

If you’re in the Saas or eCom space, you may not want to take phone calls. I get it. Not every business does. But in many cases, this puts you at a disadvantage.

When in doubt, check your competitors. If they’re taking phone calls, you should too.

Then, make sure you answer the phone. We had a client who didn’t answer 30% of the calls we generated for them! They kept wanting more traffic, but their entire sales process was broken. They didn’t need more traffic, they needed to pick up the phone!

When it comes to tracking conversions, make sure you only track quality calls as leads. If you’re using Google’s threshold rule for call tracking, but it doesn’t match how you score a quality lead, Google will get a false positive and start sending you MORE poor quality leads.

Lead Magnets

Lead magnets are solid predictive indicators of intent. What is a lead magnet? A Lead Magnet is a nearly irresistible offer made in exchange for a customer’s email address and/or other valuable marketing information.

A lead magnet gives people who aren’t ready to convert an opportunity to engage with you. The point of the lead magnet is to build relationships and start conversations. So give massive value up front. Nothing is more frustrating than getting excited about a lead magnet, downloading it, and finding out that it sucks. 

Finally, make sure not to let the lead magnet outshine the core offer. I like to put them at the bottom of the page or have a pop-up.

How To Avoid Wasting Ad Money

The entire network of paid advertising platforms want you to win. How do you help them help you? How do you tell Google, Bing, Yahoo!, Facebook, etc. your goal?

Tell them what conversion event you want. If your strategy isn’t properly outlined or you’ve missed the technical implementation, then you’re sending these super smart, trillion dollar machines a false positive. What happens then? They fly off in the wrong direction with your ad money!

Your conversion strategy is critically important. The technical implementation of your conversion events is critically important.

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NOTE: This content came directory from DigitalMarketer’s Paid Traffic Mastery Certification.

The post The #1 Mistake Most Marketers Make When Running Paid Ads appeared first on DigitalMarketer.